Asa Williams

With over 20 years of branding, marketing, and communications experience in agency and corporate environments, Asa Williams leads UMA’s marketing team as Senior Vice President. She specializes in setting vision and strategy; driving growth and profitability; leading data-driven, customer-centric operations; and developing high-performance teams.

Prior to joining UMA, Williams held B2B and B2C marketing executive roles at leading companies in diverse industries. She held pivotal positions at TEKsystems, Fannie May, T. Rowe Price, Verizon Wireless, Choice Hotels International, and more.

While serving in these roles, notable career highlights include rebranding a global professional services company, launching product lines and websites, developing robust digital and content strategies, creating interactive experiences, and implementing demand generation. Her contributions helped organizations grow market share, deliver superior customer experiences, and advance overall business health.

Williams is a lifelong resident of Howard County, Maryland. She holds a Bachelor of Science degree in Marketing from the University of Baltimore.