As an employer, you might have noticed a big problem recently: skills gaps. But what does that mean for you, exactly?
Unfortunately, a smaller pool of qualified candidates means more competition from other employers. Ask yourself these five questions to see if your facility or office is an employer of choice.
1. Do you keep your company branding consistent and positive across all platforms?
These days, a clear, compelling and positive message is important. Is your branding consistent on your webpage and social media? Do you take the time to respond to negative reviews on sites like Glassdoor and Facebook? Answering yes to these questions can make all the difference—and make you an employer of choice.
2. Do you emphasize the benefits of your company—and not just the monetary ones?
Studies show that employees care about more than just pay and benefits. The Deloitte Millennial Survey of 2016 found that Millennial workers are intensely focused on company culture and corporate responsibility, along with leadership training and tangible advancement opportunities. Do you emphasize the ways your company aligns with the candidate’s values and goals?
3. Do you offer competitive compensation?
In a 2015 Indeed survey conducted by Harris poll, 76% of employed candidates said pay would motivate them to take a new job. What’s more, 28% of employees wouldn’t take a job unless it offered at least a 15% increase in salary. How does your compensation package measure up?
4. Do you offer relocation compensation or telecommuting?
A specialized field means a limited pool of candidates in your area, so you’ll probably need to plan for location solutions. You can either offer relocation compensation if the candidate is willing to move, or discuss the idea of telecommuting. These days, employees increasingly crave flexibility, so telecommuting options could give you a competitive edge.
5. Do you treat recruited candidates like active job seekers?
Passive candidates are a great resource, but it’s important to approach them differently than active job seekers. Don’t require them to jump through a lot of hoops before you’ve read their interest in the position. Provide them with an informed representation of what the position requires and have them talk to key leaders. Then, if they still seem interested, guide them through your hiring process.
Healthcare education schools such as Ultimate Medical Academy are working to close skills gaps, but it’s still important to make yourself attractive to highly desirable candidates. Through asking yourself these questions, you can make sure you’re an employee of choice for any candidate.