Some people believe LinkedIn is only beneficial for people looking for jobs. However, it also can be good for companies who are looking for business. Many companies are making a few crucial mistakes that may be costing them business in the market. Consider these tips to figure out if your business could be performing better.
Your employees didn't invest much time in their LinkedIn profiles
Since employees are an extension of a company's brand, social media platforms should also be considered. If your employees have poorly worded profiles or profiles that seem to lack a lot of meat, potential candidates may be disinterested by your company and other companies interested in working with you could be turned off. Even customers may come upon an employee profile while searching for a certain business. Make sure to tell your employees to fully fill out their profiles to ensure they're at 100 percent. Also suggest that they add a photo if they don't already have one. Studies have shown that employers are more likely to view profiles if there's a picture.1
Your company doesn't have a profile
Companies often use a company profile on LinkedIn so interested collaborators or customers can easily learn about the company and possibly connect with certain staff. These pages reveal company statistics and also keep customers engaged by sending out relevant news articles and current event pieces.
Not keeping track of competitors
Many good companies should follow their competitors on LinkedIn. Even if the company has more follows than you, it's still a good idea. If you follow their page, it's similar to crossing enemy lines. You can learn when and what kind of candidates they're hiring and what kind of articles they're posting. It's like getting insider information without even trying. All this information can help you figure out what direction they might be heading in, and how to beat them.
Your employees aren't connected
Companies also show weaknesses when their employees don't connect with each other on LinkedIn. It makes the company lack cohesion and seem like no one likes each other. Though that may be far from the truth, outsiders will judge your company quickly and harshly. Having the company fully connect with each other opens up connections that people don't even realize and new avenues for business.
You're sharing information, but it's the wrong kind
Always post content to your LinkedIn page in the morning, which is when most people are likely to check their profiles and feeds. Share videos and graphics to help drive traffic and generate conversations. It also makes your company look more savvy and informed. Businesses should also directly engage with their followers, telling them to take a certain action depending on the content. It could be as simple as: “If you agree, share this!”
You don't list your LinkedIn page on the company website
Consumers who visit your site may want to learn more about the clinic, hospital or facility by visiting your LinkedIn profile. However, if you don't have it listed on your site, they most likely will never see it. Include the link alongside your other social media accounts – you also should have links to a company Facebook and Twitter page.